The survey of more than 20,000 mobile consumers found that smartphone ownership is closely related to age and income, with the young and wealthy most likely to own one of the coveted devices. In the survey, 48 percent of respondents overall said they owned a smartphone.
When broken down by age, those between 24 and 34 years old were most likely to own a smartphone, despite the income bracket in which they fell. Sixty-six percent of 24 and 34 year olds overall own a smartphone, according to the survey. Moreover, 80 percent of those between the ages of 18 and 34 who bought a new phone in the past three months chose a smartphone.
Besides age, a person's income also plays a significant role in whether or not they own a smartphone, according to Nielsen.
"When age and income are both taken into account, older subscribers with higher incomes are more likely to have a smartphone," Nielsen said. "For example, those 55 to 64 making over 100K a year are almost as likely to have a smartphone as those in the 35 to 44 age bracket making 35 to 75K per year."
Interestingly, however, the survey also found that making less than $15,000 a year did not stop a majority of 18 to 24 year olds from owning a smartphone. Fifty-six percent of respondents in that age range and income bracket said they have one. In many cases, however, low-income Americans turn to smartphones for Internet access because it's cheaper than paying for broadband and a computer.
On the other end of the spectrum, meanwhile, just 38 percent of those over 65 years old who make more than $100,000 own a smartphone.
No comments:
Post a Comment