Wednesday, 22 February 2012

Sagging Nokia turns to cheaper smartphones




Nokia will next week unveil a new, cheaper smartphone using Microsoft's Windows Phone software, targeting a wider market, two sources close to the company said.

Cheaper phones are the key for Nokia and Microsoft in their battle to win a larger share of the market, analysts say.

In addition to the new Lumia 610, Nokia also will unveil at the Mobile World Congress trade show in Barcelona a global version of its high-end Lumia 900 phone, which AT&T is scheduled to roll out in the United States, the sources said.

Nokia is set to unveil the phones at a news conference Monday.

Nokia last year dumped its own smartphone software platforms in favor of Microsoft's Windows Phone, which has had a limited effect due to the high prices of phones using it.

Microsoft's share of the smartphone market fell to 2 percent last quarter, from 3 percent a year earlier and 13 percent four years earlier, according to Strategy Analytics.

No comments:

Post a Comment