Nextbit, the smartphone run by former Google, Apple, Amazon, and HTC employees, will launch its first Android smartphone on September 1.
In an interview with CNET, the company’s CEO Tom Moss, who previously worked at Google stationed at Android, said the phone will be a “premium” model, likely priced between $300 and $400, with incremental software updates that will improve the phone’s performance.
“Your phone will perform better over time and function at a higher level because of this software enhancement,” said Nextbit. The company is focusing on developing a smartphone that will adapt to you, said Moss with ever changing software.
“Phone fatigue is a real thing,” he said. “That’s why we’re doing something different.” Just how different Nextbit will be remains to be seen.
Nextbit is striving for that innovative space in the smartphone industry where companies like Microsoft and Samsung have either been struggling to get a foothold or making a loss in recent times. Meanwhile Apple has a staggering market share and popularity.
At the same time, the growth of modestly priced smartphones, like those from OnePlus or Xiaomi, is making an impact on the global market.
Nextbit didn’t reveal any information regarding its relationships with carriers.
Moss and the company’s chief technology officer Mike Chan both worked on Android. The company also features Scott Croyle, a former design head at HTC.
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